Time to take a look at Twitter’s advertising model. I am not quite sure if they have any idea how Promoted Tweets or other variations will work for business owners. This could be the year we find out.
Twitter hopes to generate something like $100 million from advertising this year, but first it has to teach people how to buy its ads. Here’s how it’s doing that: A hand-holding how-to video, which walks through everything from pricing to dealing with angry users.
Twitter has to do a good job of educating potential advertisers or they might fail. At Talent Evolution we find a lot of business owners have a hard time understanding Twitter in general, not mention, how to use it to promote their business and make money. So, I see an up hill battle for Twitter in engaging advertisers and users to accept this form of monetization.