If you are marketing your business online, here is an article that I think you should read. “Social Media is not Killing Email” by the folks at eMarketer Combining the power of Social Media with email marketing can really give you an advantage over those who do not. It gives you a chance to reach a more targeted audience who has indicated through their activity and interaction with you on Social Media sites that they are interested in your product or service. It makes it more likely that they will be open to your email marketing campaigns and actually read your email marketing messages.
email is still a major method of communicating for the vast majority of internet users. Across all age groups, it was the top choice for receiving commercial communications. Most respondents preferred the phone for personal communication, but email was the most important online channel for communicating with friends and family among every age group except 18- to 29-year-olds, a demographic for whom email was tied with social networks.
Companies like Constant Contact have embraced this partnership of new media. Creating a Social Media marketing strategy that includes a solid email marketing component has the potential of giving you laser-like focus and can help you achieve measurable results and increased sales. Turn both of these tools in a revenue machine, take your Social Media strategy to the next level.
View video “Social Media Marketing Done Right!“