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7 Steps for Defining Your Target Market

September 15, 2017 | Categories: Marketing Strategy

Defining your target market is an essential component in laying a foundation for your business. When you identify your typical customer, it allows you..

10 Step Checklist Before Your Next Website Redesign

September 08, 2017 | Categories: Web Design

If you’re redesigning your website, make sure to carefully consider upgrades and changes. Here are 10 things to put on your checklist as you begin:

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

September 01, 2017 | Categories: content marketing

Content Marketing Institute partnered with SmartBrief doing a joint research project on how content influences the purchasing process. The research..

5 Digital Marketing Trends Your Business Needs to Try

August 15, 2017 | Categories: Digital Marketing, social media

The very nature of trends is that they come and go. In today’s digital marketing world, you want to have effective marketing strategies and make the..

4 Lesser-Known Ways to Improve the Conversion Power of Your Facebook Ads

July 14, 2017 | Categories: Facebook

Now that Facebook has more than 2 billion users—more than the entire population of China—it is very difficult to narrow down a target audience.

5 Winning Social Media Strategies From a Master Marketer

July 05, 2017 | Categories: social media

Businesses that use social media always seek the best ways to generate traffic, increase engagement and conversions. In an article in Entrepreneur,..

5 Reasons Your Company Needs a Social Media Policy

June 15, 2017 | Categories: Social Media Marketing

Social media has become so commonplace that people forget what gets posted on the Internet remains forever. Every Tweet, for example, is cataloged in..

5 Things You Need to Know about Search Engine Marketing

June 01, 2017 | Categories: SEO

Have you heard the term “SEM” flying around lately in website discussions or marketing meetings? SEM stands for Search Engine Marketing or plainly put:..