Defining your target market is an essential component in laying a foundation for your business. When you identify your typical customer, it allows you..
If you’re redesigning your website, make sure to carefully consider upgrades and changes. Here are 10 things to put on your checklist as you begin:
Content Marketing Institute partnered with SmartBrief doing a joint research project on how content influences the purchasing process. The research..
The very nature of trends is that they come and go. In today’s digital marketing world, you want to have effective marketing strategies and make the..
Now that Facebook has more than 2 billion users—more than the entire population of China—it is very difficult to narrow down a target audience.
Businesses that use social media always seek the best ways to generate traffic, increase engagement and conversions. In an article in Entrepreneur,..
Social media has become so commonplace that people forget what gets posted on the Internet remains forever. Every Tweet, for example, is cataloged in..
Have you heard the term “SEM” flying around lately in website discussions or marketing meetings? SEM stands for Search Engine Marketing or plainly put:..