With all kinds of digital marketing strategies out there, email marketing still remains one of the most powerful methods to market your campaigns. According to TechCo, every dollar spent on email marketing brings $44 in return. Moreover, emails generate 50 percent more sales than any other lead generating methods. Finally, compared to social media, email marketing offers a 17 percent higher conversion rate.
So why not optimize this powerful marketing tool? You can simply better your email marketing campaign by: offering value, improving delivery performance, taking a customer- centric approach, learn when to send it and finally, learn the basics of a solid call-to action.
Read more about email marketing on TechCo.
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