Content Marketing Institute partnered with SmartBrief doing a joint research project on how content influences the purchasing process. The research focuses on what type of content is most influential, how these buyers perceive content coming from a vendor, and more.
While word of mouth and peer recommendation is found to be the most influential to buyer’s decision making, research comes in a close second. For content writers, research-based content is the most effective content out there.
Your audience really does want to hear from you, and you can make simple changes to your approach to ensure that you are giving decision-makers what they want.
Read More (Source: Content Marketing Institute)
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