4 Lesser-Known Ways to Improve the Conversion Power of Your Facebook Ads

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Now that Facebook has more than 2 billion users—more than the entire population of China—it is very difficult to narrow down a target audience.

Since Facebook is a great platform to use to convert readers into potential customers, learning to master the skill of targeting an audience on this platform can really make a difference on your Facebook advertising.

Having some insider tips about how to run effective Facebook advertising campaigns is always helpful. Entrepreneur suggests there’s a good chance you've never considered using the following tricks to improve your Facebook ads.

  • Rethink your campaign’s parameters.

It is important to narrow your parameters to match your target audience.

  • Analyze your cost per impression

Figure out why your advertising is not doing well. Facebook has a useful tool that outlines cost per 1,000 impressions (CPM).

  • Optimize with impression data.

Impression data is just as important when deciding to rerun a campaign.  

  • Make sure your conversions don’t break the bank.

In the end, you want to increase revenue, so you need to know your conversion rate. Analyze the average income from a conversion in addition to the cost per conversion.

Are you looking to increase your conversion rate? Do you want to reach out to potential customers with Facebook advertising, boost your online presence and brand image? Give our comprehensive suite a shot. We will take what you envision and make it a reality.

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About the Author:

John Walker

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).